Business Intelligence & Marketing Analytics 
Aimed at digital strategies: Monitoring, measurement, analysis, follow-up, impact assessment and usability workshops. Tools that are used for:
- Monitor online presence/reputation
- Compare presence/reputation with that of competitors
- Identify and manage crisis situations
- Measure the success of online advertising campaigns
- Learn from the conversations and “noise” generated by mass/political events
- Better understanding of the consumer
- Discover consumer trends and insights
- Improve Customer Service
- Checking out government officials, politicians, and celebrities online image
- Verify the effectiveness of social networks