Market research has established itself as a basic tool for innovation and competitiveness, based on achieving a multidimensional and holistic understanding of the consumer, building attractive and differentiated value propositions to offer integral solutions with different approaches and evolved methodologies.
This initiative illustrates a new and dynamic panorama of marketing research developed by its authors.
Co-author: Martha Umaña Salinas.
A study conducted in-house by Tempo Group based on competitive intelligence, technological surveillance and knowledge management. The information contained in this study aims to understand how to build better learning societies. It can be purchased by institutions related to the education industry and related sectors. For more information, contact us.
On its 23rd edition, ESOMAR’s regional conference evolved into a festival of market intelligence, showcasing business insights, innovative methodologies, big data driven strategies, customer centric approaches, shopper experience, advanced segmentation studies and much more. More information at www.esomar.org/newsletter .
